diff --git a/cli/apple/iap.ts b/cli/apple/iap.ts
index 6a580f6..0536a44 100644
--- a/cli/apple/iap.ts
+++ b/cli/apple/iap.ts
@@ -1,7 +1,8 @@
 // In-app purchases on App Store Connect: create missing products, localizations, price schedule (USA base + your
 // overrides; Apple equalizes every other storefront) and availability (every territory + new ones). Idempotent:
-// existing products and schedules are left alone (prices of an existing schedule are not changed; do that in the UI).
-//   storebound apple iap [--dry] [--only id1,id2]
+// existing products are left alone; a price that differs from the config (USA base and overrides) is shown in the plan
+// and changed only with --allow-price-changes (live prices are the owner's call; Acme 2026-10-22: the plan was silent).
+//   storebound apple iap [--dry] [--only id1,id2] [--allow-price-changes]
 // Then `apple iap-review` for the review screenshots. First IAPs can only be submitted together with an app version,
 // from the IAP page in the web UI (see the store-iap-setup skill).
 // --dry reads everything (read-only) and prints one plan row per product. After a real run the store's product list
@@ -18,6 +19,7 @@ import { appleTerritory, nearestPrices, samePrice } from '../lib/money';
 import { createOnce, findOrCreate, getById } from '../lib/upsert';
 import { ascClient, type J } from './asc';
 import * as rt from '../lib/rt';
+import { appleCurrent } from '../prices';
 
 /** Product type -> InAppPurchaseType (POST /v2/inAppPurchases). */
 export const APPLE_IAP_TYPE = { consumable: 'CONSUMABLE', non_consumable: 'NON_CONSUMABLE', non_renewing: 'NON_RENEWING_SUBSCRIPTION' } as const;
@@ -42,6 +44,24 @@ export async function run(ctx: Ctx): Promise<void> {
     throw new Error(`${territory} has no ${price} price point (nearest ${nearestPrices(seen, price).join(', ')})`);
   }
 
+  const wanted = (p: (typeof products)[number]) => [{ territory: 'USA', price: p.usd }, ...(p.overrides ?? []).map(o => ({ territory: appleTerritory(o), price: o.price }))];
+  /** "USA 9.99 -> 12.99" per territory whose live (current, not scheduled) manual price differs from the config. */
+  async function priceDiffs(id: string, p: (typeof products)[number]): Promise<string[]> {
+    const live = (await appleCurrent(c, id, p.id, false)).rows.filter(x => !x.startDate || x.startDate <= new Date().toISOString().slice(0, 10));
+    return wanted(p).flatMap(w => { const cur = live.find(x => x.territory === w.territory); return cur && !samePrice(cur.price, w.price) ? [`${w.territory} ${cur.price} -> ${w.price}`] : []; });
+  }
+  async function writeSchedule(id: string, manual: { territory: string; price: number }[]): Promise<void> {
+    const points = await Promise.all(manual.map(m => pricePoint(id, m.territory, m.price)));
+    await c.asc('POST', '/v1/inAppPurchasePriceSchedules', {
+      data: { type: 'inAppPurchasePriceSchedules', relationships: {
+        inAppPurchase: { data: { type: 'inAppPurchases', id } },
+        baseTerritory: { data: { type: 'territories', id: 'USA' } },
+        manualPrices: { data: manual.map(m => ({ type: 'inAppPurchasePrices', id: '${' + m.territory + '}' })) } } },
+      included: manual.map((m, k) => ({ type: 'inAppPurchasePrices', id: '${' + m.territory + '}', attributes: { startDate: null },
+        relationships: { inAppPurchasePricePoint: { data: { type: 'inAppPurchasePricePoints', id: points[k] } } } })),
+    });
+  }
+  const allowPrices = ctx.args.has('allow-price-changes');
   const rows: PlanRow[] = [];
   const created: string[] = [];
   for (const [i, p] of products.entries()) {
@@ -76,17 +96,13 @@ export async function run(ctx: Ctx): Promise<void> {
 
     const sched = await c.maybe(`/v2/inAppPurchases/${id}/iapPriceSchedule?include=manualPrices`);
     if (!sched?.included?.length) {
-      const manual = [{ territory: 'USA', price: p.usd }, ...(p.overrides ?? []).map(o => ({ territory: appleTerritory(o), price: o.price }))];
-      const points = await Promise.all(manual.map(m => pricePoint(id, m.territory, m.price)));
-      await c.asc('POST', '/v1/inAppPurchasePriceSchedules', {
-        data: { type: 'inAppPurchasePriceSchedules', relationships: {
-          inAppPurchase: { data: { type: 'inAppPurchases', id } },
-          baseTerritory: { data: { type: 'territories', id: 'USA' } },
-          manualPrices: { data: manual.map(m => ({ type: 'inAppPurchasePrices', id: '${' + m.territory + '}' })) } } },
-        included: manual.map((m, k) => ({ type: 'inAppPurchasePrices', id: '${' + m.territory + '}', attributes: { startDate: null },
-          relationships: { inAppPurchasePricePoint: { data: { type: 'inAppPurchasePricePoints', id: points[k] } } } })),
-      });
+      const manual = wanted(p);
+      await writeSchedule(id, manual);
       log('apple', `  prices ${manual.map(m => `${m.territory} ${m.price}`).join(', ')}`);
+    } else {
+      const diff = await priceDiffs(id, p);
+      if (diff.length && allowPrices) { await writeSchedule(id, wanted(p)); log('apple', `  prices changed: ${diff.join(', ')} (takes effect today; Apple equalizes the other storefronts)`); }
+      else if (diff.length) log('apple', `  prices differ from the config, NOT changed: ${diff.join(', ')} (live prices: re-run with --allow-price-changes after the owner's yes)`);
     }
 
     const avail = await c.maybe(`/v2/inAppPurchases/${id}/inAppPurchaseAvailability`);
@@ -120,7 +136,9 @@ export async function run(ctx: Ctx): Promise<void> {
     const add = locales.filter(l => !have.has(l));
     const sched = await c.maybe(`/v2/inAppPurchases/${id}/iapPriceSchedule?include=manualPrices`);
     const avail = await c.maybe(`/v2/inAppPurchases/${id}/inAppPurchaseAvailability`);
-    const parts = [add.length ? `localizations ${add.join(', ')}` : '', sched?.included?.length ? '' : `prices ${prices}`, avail?.data ? '' : `availability ${territories.length} territories + new ones`].filter(Boolean);
+    const diff = sched?.included?.length ? await priceDiffs(id, p) : [];
+    const priceNote = !sched?.included?.length ? `prices ${prices}` : diff.length ? `PRICE CHANGE ${diff.join(', ')}${allowPrices ? '' : ' (only with --allow-price-changes)'}` : '';
+    const parts = [add.length ? `localizations ${add.join(', ')}` : '', priceNote, avail?.data ? '' : `availability ${territories.length} territories + new ones`].filter(Boolean);
     return parts.length ? { item: p.id, action: 'update', detail: `${parts.join('; ')} (state ${state ?? '?'})` } : { item: p.id, action: 'keep' };
   }
 }
diff --git a/cli/data/flags.json b/cli/data/flags.json
index 6c48e61..fe63096 100644
--- a/cli/data/flags.json
+++ b/cli/data/flags.json
@@ -107,7 +107,31 @@
    "keychain",
    "no-install"
   ],
-  "apple iap": [],
+  "apple iap": [
+   "all",
+   "allow-price-changes",
+   "base",
+   "ceiling",
+   "csv",
+   "file",
+   "floor",
+   "include-high-income",
+   "max-level",
+   "max-ratio",
+   "min-ratio",
+   "no-only-decreases",
+   "no-subscriptions",
+   "offline",
+   "only-decreases",
+   "out",
+   "reconvert",
+   "source",
+   "store",
+   "threshold",
+   "update-bigmac",
+   "with-automatic",
+   "write"
+  ],
   "apple iap-review": [],
   "apple iap-submit": [
    "new-version",
@@ -144,8 +168,10 @@
    "reconvert",
    "source",
    "store",
+   "threshold",
    "update-bigmac",
-   "with-automatic"
+   "with-automatic",
+   "write"
   ],
   "apple ppo": [
    "experiment",
@@ -253,8 +279,10 @@
    "reconvert",
    "source",
    "store",
+   "threshold",
    "update-bigmac",
-   "with-automatic"
+   "with-automatic",
+   "write"
   ],
   "apple testflight": [
    "build",
@@ -309,8 +337,10 @@
    "reconvert",
    "source",
    "store",
+   "threshold",
    "update-bigmac",
-   "with-automatic"
+   "with-automatic",
+   "write"
   ],
   "apps": [
    "app-id",
@@ -683,8 +713,10 @@
    "reconvert",
    "source",
    "store",
+   "threshold",
    "update-bigmac",
-   "with-automatic"
+   "with-automatic",
+   "write"
   ],
   "play upload": [
    "include-drafts",
@@ -717,8 +749,10 @@
    "reconvert",
    "source",
    "store",
+   "threshold",
    "update-bigmac",
-   "with-automatic"
+   "with-automatic",
+   "write"
   ],
   "privacy-manifest": [
    "ios",
@@ -1262,7 +1296,7 @@
    "storebound apple game-center [status] [--dry] [--yes] [--json]"
   ],
   "apple iap": [
-   "storebound apple iap [--dry] [--only id1,id2]"
+   "storebound apple iap [--dry] [--only id1,id2] [--allow-price-changes]"
   ],
   "apple iap-review": [
    "storebound apple iap-review [--dry]"
diff --git a/cli/prices.ts b/cli/prices.ts
index 18a7d71..2964f8e 100644
--- a/cli/prices.ts
+++ b/cli/prices.ts
@@ -64,7 +64,9 @@ export async function run(ctx: Ctx): Promise<void> {
   const a = ctx.args;
   const sub = a._[0];
   if (sub === 'ppp') return (await import('./prices-ppp')).run(ctx);
-  if (sub !== 'export' && sub !== 'import') throw new Error('usage: storebound prices export | import [--csv store/prices.csv] [--dry] | ppp [--base <USD>] [--dry]');
+  // `prices diff`: the config's prices against both stores (the same read-only report as `catalog diff`)
+  if (sub === 'diff') { ctx.args._.splice(0, 1, 'diff'); return (await import('./catalog')).run(ctx); }
+  if (sub !== 'export' && sub !== 'import') throw new Error('usage: storebound prices export | import [--csv store/prices.csv] [--dry] | diff | ppp [--base <USD>] [--dry]');
   const store = a.get('store');
   if (store && store !== 'apple' && store !== 'play') throw new Error('--store apple | play');
   const useApple = (!store || store === 'apple') && !!config.apple;