# Fishies · logo usage

## The marks

- **Symbol** (`logos/symbol-*.png`) · the clownfish mascot. It is the only mark: every icon, avatar and cover uses it.
- **Wordmark** (`logos/wordmark-*`) · "fishies." in Baloo 2 ExtraBold with a gold full stop. SVG files are outlines and need no font.
- **Lockups** (`logos/lockup-*`) · symbol and wordmark together, horizontal or stacked.
- **Monogram** (`logos/monogram-*.png`, 512 and 4096 px) · a lowercase f with the gold dot, for anything under about 48 px, where the symbol stops reading.

## Light and dark

- On dark or busy backgrounds use the `light` files (pale wordmark).
- On white or pale backgrounds use the `dark` files (deep-sea wordmark).
- Over a photo or a game scene, darken the area behind the lockup, as the covers in this kit do.

## Please

- Keep clear space around the lockup of at least the height of the wordmark's "f".
- Scale the files as they are; keep their proportions.
- Keep the full stop gold (#ffc46b).

## Please do not

- Redraw the symbol flat or trace it
- Crop a separate icon out of the symbol or out of a lockup
- Recolour, outline, rotate or stretch the marks
- Put the wordmark on a background where it does not read
- Invent fish: every fish in Fishies images comes from the game

## Palette

| Name | Hex |
|---|---|
| Ground | #071a24 |
| Ink | #edf5ed |
| Accent | #ffc46b |
| Sea | #83cfbd |

Typeface: Baloo 2 (SIL Open Font License).