39 lines
1.4 KiB
Markdown
39 lines
1.4 KiB
Markdown
# Fishies · logo usage
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## The marks
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- **Symbol** (`logos/symbol-*.png`) · the clownfish mascot. It is the only mark: every icon, avatar and cover uses it.
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- **Wordmark** (`logos/wordmark-*`) · "fishies." in Baloo 2 ExtraBold with a gold full stop. SVG files are outlines and need no font.
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- **Lockups** (`logos/lockup-*`) · symbol and wordmark together, horizontal or stacked.
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- **Monogram** (`logos/monogram-*.png`, 512 and 4096 px) · a lowercase f with the gold dot, for anything under about 48 px, where the symbol stops reading.
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## Light and dark
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- On dark or busy backgrounds use the `light` files (pale wordmark).
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- On white or pale backgrounds use the `dark` files (deep-sea wordmark).
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- Over a photo or a game scene, darken the area behind the lockup, as the covers in this kit do.
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## Please
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- Keep clear space around the lockup of at least the height of the wordmark's "f".
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- Scale the files as they are; keep their proportions.
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- Keep the full stop gold (#ffc46b).
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## Please do not
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- Redraw the symbol flat or trace it
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- Crop a separate icon out of the symbol or out of a lockup
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- Recolour, outline, rotate or stretch the marks
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- Put the wordmark on a background where it does not read
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- Invent fish: every fish in Fishies images comes from the game
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## Palette
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| Name | Hex |
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| Ground | #071a24 |
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| Ink | #edf5ed |
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| Accent | #ffc46b |
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| Sea | #83cfbd |
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Typeface: Baloo 2 (SIL Open Font License).
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