.profile/press/LOGO-USAGE.md
2026-10-01 03:36:27 +07:00

1.4 KiB

Fishies · logo usage

The marks

  • Symbol (logos/symbol-*.png) · the clownfish mascot. It is the only mark: every icon, avatar and cover uses it.
  • Wordmark (logos/wordmark-*) · "fishies." in Baloo 2 ExtraBold with a gold full stop. SVG files are outlines and need no font.
  • Lockups (logos/lockup-*) · symbol and wordmark together, horizontal or stacked.
  • Monogram (logos/monogram-*.png, 512 and 4096 px) · a lowercase f with the gold dot, for anything under about 48 px, where the symbol stops reading.

Light and dark

  • On dark or busy backgrounds use the light files (pale wordmark).
  • On white or pale backgrounds use the dark files (deep-sea wordmark).
  • Over a photo or a game scene, darken the area behind the lockup, as the covers in this kit do.

Please

  • Keep clear space around the lockup of at least the height of the wordmark's "f".
  • Scale the files as they are; keep their proportions.
  • Keep the full stop gold (#ffc46b).

Please do not

  • Redraw the symbol flat or trace it
  • Crop a separate icon out of the symbol or out of a lockup
  • Recolour, outline, rotate or stretch the marks
  • Put the wordmark on a background where it does not read
  • Invent fish: every fish in Fishies images comes from the game

Palette

Name Hex
Ground #071a24
Ink #edf5ed
Accent #ffc46b
Sea #83cfbd

Typeface: Baloo 2 (SIL Open Font License).